Elon Musk changed Twitter’s famous blue bird logo to a “X” on Monday. This is part of a major rebranding that was teased over the weekend and brings the platform one step closer to Musk’s dream of making a “everything app.”
KEY FACTS
- The change appeared Monday morning on the web version of the platform.
- The new logo, a white stylized “X” on a black background, has also replaced the bird as a badge signifying an account linked to a company employee.
- Twitter’s official account—@Twitter—has also been changed in the rebrand and is now named “X,” showing just the new logo as a profile picture and a bio reading “What’s happening?!”
- Other Twitter accounts appear to be in the process of being changed, with accounts for creators (@TwitterCreators) and verification (@verified) having been changed while others, notably the main support account (@TwitterSupport) still showing the blue bird at the time of writing.
- Mobile apps still appear to feature the blue bird, though it is likely this will change once they are updated.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023
Musk’s choice to get rid of Twitter’s famous bird is both surprising and predictable. On the one hand, he is getting rid of one of the company’s most well-known assets. Larry, as he is called, has been the face of Twitter for more than a decade, and his features, such as color and “tweets,” are used all over the site. Musk, on the other hand, has made it clear that he wants to turn Twitter into a “everything app” called “X,” like the Chinese tech giant WeChat. Steps had already been taken toward this goal, like changing the name of the business to X Corp, but these were mostly back-end changes that didn’t affect customers much. Musk said over the weekend that the site “X.com” would now link to Twitter and that “soon we will say goodbye to the Twitter brand and, slowly, all the birds.” Musk decided to do something different from the careful, slow, and often subtle rebranding’s that many companies do. Instead, he asked his fans to come up with a new logo for Twitter, or X. He later sent a picture of the new sign being shown on the building where the company is based.
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